No, it's not a colorful poolside umbrella drink, though it seems like it might be tasty and have a little kick. It's the virtual mixtape over at I, Splotchy.
Because I raised my hand afore many others who wished to be a part of it, you all get to bear witness to some super cool DJ Blogging. As The Hold Steady once said, "Most People are DJ's". Come on, you fancy yourself something a music programmer, don't you? Didn't you make a mix tape for someone back in the day? Didn't well all think that we were better program directors than the idiots at WDHA, WPLJ, KROQ, INDIE 103 or the like? Isn't that why we loved college radio when we were coming up? The promise of the freedom to foist one's personal musical taste on the hapless listener? Changing someone's mind away from Styx and Foreigner and showing him or her that REM was really where it was at. Or Replicas was genius. You get the idea.
Splotchy has had something of an epiphany. It's brilliant. Create a theme. Invite four others to submit a selection of songs to convey that theme. Host the tunes. Then allow Splotchers to download. All the while sending traffic to the contributor's site so they may explain their selections. Awesome!
Stay tuned because as soon as it goes up, so will my explanatory post, because there is nothing a musicologist enjoys more than explaining why he chose the tunes in the first place. (There. I have now employed variations of the word 'explain' three times in two sentences. Me write good.
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